Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.
It is an opportunity for us to reflect on the language and ideas that represented each year.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.