These advertisements are called "teasers" or "teaser ads".A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience.He notes, “When we first make a trailer we don’t say ‘What do other people want to see?’ We ask ourselves, ”What would compel to go see this movie.’ The first thing we present to a studio is a Version One.”Then come the revisions.“Anybody with an editing system on their computer can take a movie and crush it down to two and a half minutes,” says Hollywood teaser man John Long.“But that wouldn’t necessarily be an artfully delivered piece.Let me see version one.’When Eastwood watched version one, Long recalls, “he decided that it was cleaner and closer to the heart of the movie experience he was trying to sell.We made a few little changes and basically finished with version one, revised. In that case, our instincts were right on the money.”*stop down: to stop the momentum of the action; “all the sound stops, then you fade up from black and something–either a provocative dialogue line, or a look by a charter–flips things around and sends it in another direction; or something that makes for a really memorable moment in the piece.
The way peoples brains are wired, first we remember how something ends, and then we remember how it begins.”.
“The most important thing is that you have to hook people immediately whether it’s a great piece of dialogue between characters, an unexpected jolt of some kind or a wonderful piece of music,” he says. If it’s a comedy you make it funnier as it goes along.
If it’s horror you have to make things get creepier and creepier.
A great trailer is its own mini-story.” filmmaker Neil Burger, and other industry talents, the Beverly Hills awards show honors the work of trailer houses including Buddha Jones, co-founded by Long, which is nominated this year in 24 categories. Create about the how to boil a three-hour Scorsese movie down to its two-and-a-half-minute essence, where to find the heart of the Muppets (hint: it’s not in the plot), why Clint Eastwood likes to keep things simple and the other tricks of the short-form trade that translate to stories of any length.
Long believes the lessons embedded in effective movie trailers can be helpful to anyone interested in telling a good story.
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